It’s time that money was fair…

The sad fact is, the more money you have, the cheaper it is to borrow more. So, if you’re in a vulnerable financial state, it’s expensive to get a loan for even the smallest amount, especially if you need the cash quickly.

That’s the idea behind, the UK's newest loans comparison website. While we are here for everybody, we especially want to help people having a hard time getting the loans they need.

Everyone knows it’s difficult to get a good loan for bad credit, but there’s no reason you shouldn’t get a fair one. Because surely that’s what loan comparison websites are for – helping people find the best deal by providing them with comprehensive information on the deals available to them.

Unfortunately however, we’re not convinced that’s what's happening one a few of the comparison websites we’ve looked at. Some comparison results seem strange to us. Are they showing the best deals for the customers? Or are they merely highlighting the lenders that pay them the best commission?

When referring to energy suppliers The Times 25th October 2014 stated:

“The bad news is that you cannot take a comparison site’s results on face value because by default they favour those tariffs that earn them commission.”

And in addition to this, it's become clear that some loan comparison websites are presenting their deals according to which lenders pay them the most to advertise, not what is best for their customers.

That’s not us at We don’t think that’s right, especially when so many people are experiencing financial difficulty. We think that the best way to make the market work for everyone, especially for those with poor credit ratings, those who are vulnerable, and those with in desperate need of financial help, is to present them with the widest selection of responsible lenders and to rank and show them fairly.

And, if we think the loan rates aren’t fair, we won’t put them on our site. No exceptions. That’s why we’ve drawn up our FairMoney™ promise to you.

Why Fair?

As government regulation tightens up after the credit crunch and banking crisis, you’re going to hear a lot more these days about fairness and business.

It's all about Treating Customers Fairly  TCF. We don’t think it’s complicated.

To treat people fairly in business means to act without cheating or trying to achieve an unjust advantage. It means to be honest, trustworthy and decent. It's about being transparent, clear and informative. We believe that lenders need to put themselves in their customers’ shoes, and that consumers should be able to expect all of these things.

This isn't what was happening prior to the banking crisis in 2007, which left millions of people without access to the credit they needed to get by. Unfortunately, this unfair practice proved a very profitable business for some lenders. In the years leading up tp the financial crisis, a lot of people borrowed money at extremely high rates without proper checks on how they were going to pay it back. Then, when they couldn't, they were charged a lot more for the privilege of being poor and not being able to pay their debts. This meant one thing: escalating debt for the people who could least afford it.


Because of these unfair practices, there’s been a growing campaign for fairer finance, and at FairMoney™ we’re at the forefront. Since the economic crisis, FairMoney™ founder Dr Roger Gewolb has been lobbying the government, regulators and the financial services industry for higher standards. It was then that he got the idea to combine his knowledge with cutting edge technology and several online partners to create a new, fair loans comparison website –

We’re part of a large movement in business that is seeking to redress the balance between business and society. We think businesses should make sure that they consider the social impact of their decisions – not just the best way to make a quick buck.

That’s something you should expect from any business, and it’s certainly what you can expect from every one of us at FairMoney™.